A competitive market, missing aircraft, and the task of reconstructing brand perception
The Task: Create an ad campaign encompasing Social, Digital and OOH (out of home) that rebrands the airline
The Client: Thesis project
My Role: Art Director/Visual Designer, Research, Copywriter
Skills involved: Competitive analysis, qualitative research, art direction, copywriting, strategy, animation, video editing, writing, PR
Tools: Adobe Premiere, After effects, illustrator, photoshop, dimension,
Timeline: 3 months
After a major PR nightmare, whats next?
Once Asia's premier airline, Malaysia Airlines has faced significant challenges, including financial strain following two crashes within a year. In such circumstances, how can the airline rebuild trust and demonstrate to the world that these incidents and past mismanagement do not define its future?
Malaysia Airlines cares about the details
In a highly competitve world, people demand more. They seek comfort but also want efficiency, Its not about being flashy. Its about being refined at the things that matter. Inflight service, on-time schedules, state-of-the-art aircraft that get you to more points around the world. When you start your journey, its the little things that matter,
its caring about the details
