The Globe and Mail

The Globe and Mail

The Globe and Mail

Turning Globe puzzles into a games destination

Turning Globe puzzles into a games destination

Turning Globe puzzles into a games destination

A reusable card system and interaction model for daily games, across desktop, mobile web and the app.

A reusable card system and interaction model for daily games, across desktop, mobile web and the app.

My Role: Senior product designer: wireframes to high fidelity, the card system, desktop interaction design

Team: Product, engineering, editorial and an external agency

Timeline: 6 months

Tools: Figma, Miro

The Problem: The puzzles hub wasn't designed deliberately, and it couldn't carry The Globe's ambitions for games or sponsorship

What I delivered: A three-tier card system, game start, instruction and completion screens, and desktop interaction patterns

Outcome: Launched and still live, with one card pattern shared by every game

What I owned

The redesign was already with an external agency when I joined. I saw that the layout and card patterns needed more exploration to work across games, screen sizes and the app, so I made the case with alternatives instead of critique. I produced wireframes and high-fidelity iterations, and the agency and I met in the middle on a shared solution.

The desktop interaction patterns are mine end to end, including hover micro-interactions on the cards, and I specified an ambient gradient background for implementation.

The hub existed, but it wasn't built for where games were going

Leadership wanted Globe games to stand alongside prestige destinations like The New York Times Games, and saw renewed potential to monetize through sponsorships. The existing page hadn't been designed deliberately. Cards had no strong visuals, so no game had an identity and the page read more like a list of links than a place to play.

01

A premium destination

Position games as something worthy of the brand, not a sidebar to the news.

02

Room for sponsors

Make space for sponsorship and ads without hurting the play experience.

03

Built to grow

Add new games and special editions, like the Canada Day giant crossword, without new design work.

Desktop interactions, and a background with a metallic sheen

I designed how the hub responds to a mouse rather than just scaling up mobile: cards lift on hover and their illustrations tilt slightly. I also specified a slow, subtle gradient behind the cards to give the page a premium, metallic feel. The gradient didn't make the first release, so I've prototyped it since.

MiniIs it a race?
CrypticWitty wordplay
HeadlinerQuote us
SudokuCasual to cruel
WordfinderYou seek
Maple GridUniquely Canadian

From choosing a game to finishing it

Start

Title, description and date, with Play, Archive and a prompt to save stats.

How to play

A worked example before the rules, so the mechanic clicks visually.

Congratulations

Completion time, a way back, the archive, and a reason to sign in.

MiniIs it a race?
CrypticWitty wordplay
HeadlinerQuote us
SudokuCasual to cruel
WordfinderYou seek
Maple GridUniquely Canadian

One anatomy, three sizes

The shipped hub runs on three card types that share the same structure, so a new game or special edition drops in without new design work.

Featured

Daily Crossword

Today's puzzle, ready when you are

Play

Yesterday

Tuesday

Monday

Archives

Game

Sudoku

Casual to cruel

Casual to cruel

Play

Mini

Is it a race?

Is it a race?

Play

Giant

By Fraser Simpson

By Fraser Simpson

Play

1

Same order everywhere

Illustration, title, description, action. Players learn it once.

2

Illustration as identity

Each game owns an illustration, so cards stay quiet but recognizable.

3

Flexible slots, fixed structure

Optional elements like an author byline extend a card without breaking the grid.

4

Daily first

The featured card and day row answer the most common need, today's puzzle, before the catalogue.

The hub as it ships today.

The same flow on a phone, with nothing redesigned for it.

Because the cards and screens share one anatomy, mobile is the same system at a different width, not a separate design. (Use the mobile flow video here in Framer.)

The hub as it ships today.

Outcome

One pattern for every game

Seven games, the daily crossword and its archive share three card types.

Built to grow

New games and special editions fit the existing cards without new design work.

Consistent across platforms

The same structure carries through desktop, mobile web and the app.

Reflection

Joining a project already in an agency's hands taught me to influence with work, not opinions. Showing alternative iterations moved the conversation further than critique alone.

If I did it again, I would push earlier to get the ambient gradient and the full set of states into the first release, and set up measurement from day one so the system’s impact could be tracked after launch.

© 2023 Eric William Hanson - All Rights Reserved

© 2023 Eric William Hanson - All Rights Reserved

© 2023 Eric William Hanson - All Rights Reserved